<p>Consumer protection and sustainable consumption go hand in hand in today&rsquo;s global marketplace. The time has come for buyers, sellers, and the government to think about meeting the needs and wants of the present generation without compromising the needs and wants of future generations. This includes safeguarding consumers from any unfair trade practices by sellers and creating awareness about sustainability among them. The United Nations Guidelines for consumer protection and sustainable consumption are the basis for the enactment of the Consumer Protection Act, 2019, in India. Consumer Protection and Sustainable Consumption discusses the growth of the Consumer Protection Act in India and issues related to e-commerce, medical negligence, product liability, consumer safety and dispensing justice to consumers with the help of alternative redressal mechanisms. It also covers the challenges to consumerism in India, the impact of consumer rights awareness in the marketplace, political consumerism, and the use of artificial intelligence in influencing the consumers from the legal and marketing perspectives. The impact of the green marketing innovations and environment-friendly packaging is discussed along with the negative impacts of greenwashing and the legal remedies available. The responsibilities of various stakeholders in meeting sustainable consumption are also analyzed from the legal and economic perspectives. The book, in a nutshell, gives a multidimensional analysis of the issues related to consumer protection and sustainable consumption in the twenty-first century.</p>
